One path from ad to action to attribution.
Addressable TV offers brand advertisers the opportunity to connect with high-value audiences and move customers down the purchase funnel. Imagine using TV not just to generate brand awareness but also to drive customer engagement and actions. Imagine being able to segment out women who are tech-savvy, fashion-forward, and buyers of organic products—then deliver your message directly to those households and devices, and learn from the results. This level of pinpoint targeting is available now.
Turnkey technology. Years of experience.
Our one2one Addressable TV solution uses proprietary technology (and leverages our experience with hundreds of data-driven campaigns) so you can take advantage of addressable TV today. Our unified platform eliminates fragmentation issues, making it easy to plan, buy, and manage campaigns at scale. You’ll reduce waste, gain pricing efficiencies, and have full transparency into results.
The world’s largest addressable TV platform.
The Cadent technology platform works as an independent aggregator of addressable TV inventory—from all cable, satellite, and telco providers, as well as partners across the digital video ecosystem. As the only national addressable platform, Cadent offers a an integrated solution for targeting, executing, and measuring addressable campaigns at scale—all while handling the various complexities of the addressable video landscape.
One radically smart platform
for TV advertisers.
one2one Addressable TV starts by taking first-, second-, and third-party data and matching it against subscriber files, IP addresses, and device IDs to identify your target audience. Our platform enables advertisers to reach those consumers across households and devices. And the intelligence doesn’t stop there. Our technology keeps learning, compiling data from hundreds of campaigns across channels and inventory types (7B+ data points) to optimize your business outcomes.