Television is changing. We’ll help you change with it.

Cadent Advanced TV Platform makes sense of today's complex ecosystem of advertisers, data partners, and inventory channels. Whether you're on the buying side or the selling side of the TV advertising business, our technology streamlines your processes and equips you with the data you need to successfully plan, manage, and optimize successful brand campaigns.

Seamless workflow for data-driven advertisers.

In the ever-evolving landscape of television advertising, Cadent empowers your brand to thrive. We’ll help you navigate your brand-building decisions with our full stack of solutions, from data-driven linear cable through precision-targeted addressable TV. With Cadent, your message will reach your high-value audiences, wherever they happen to be. And because our platform also connects with content providers, you’ll have streamlined access to the high-quality inventory your brand deserves.


Linear TV

Netowrk TV





Addressable solutions

We manage the complexities.
You reap the benefits.


With Cadent, you’ll get the most out of advanced TV, including media optimization and forecasting, automated trafficking and workflows, and in-flight campaign data.


In-depth Cadent analytics, including cross-channel attribution and custom reports, help you understand what’s driving your successes.

Premium at scale

Cadent leverages the expanding power of video and TV by providing easy access to best-in-class content and delivering demonstrable value.

Precision targeting

Using data-driven techniques, your campaigns will reach high-value audiences, nurturing brand engagement and boosting results.


Who’s seeing your ads? With Cadent, you’ll have true visibility into your TV placements, verified by third-party partners.

Industry leadership

Cadent knows television. Whether you’re executing traditional or advanced TV, we’ll bring deep industry experience that will make your brand advertising work harder.