About us

Deep experience across media technology and television advertising domains.

Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Learn about the executives who are leading the company as we power the future of TV advertising.

Leadership team

Nick Troiano
Chief Executive Officer

With more than 20 years of operations and investment experience in technology and media, Nick has made Read More ↓ important contributions to the transformation of TV and digital video advertising. Under his leadership, Cadent has reinvented itself as a global provider of end-to-end, data-driven advertising, technology, and media solutions for a rapidly changing video marketplace. Previously, Nick was CEO of BlackArrow, now part of Cadent. Prior to that, Nick held senior positions in business development at Yahoo, Maven Networks (acquired by Yahoo in 2008), and ClearStory Systems. Show Less ↑

Jonathan Batt
Chief Financial Officer

Jonathan is responsible for directing all finance and accounting functions at Cadent. Since 2008, he has been Read More ↓ a member of the senior management team of Cross MediaWorks (now Cadent). Previously, Jonathan served as Senior Vice President of Finance at TeleAmerica and was instrumental in its growth and acquisition by Cross MediaWorks in 2008. In both organizations, he has worked with company executives and directors to develop, evaluate, and strategic objectives. Earlier in his career, Jonathan managed the finance department of Fox Rothschild LLP, a national legal firm. Show Less ↑

Stephanie Mitchko-Beale

Stephanie provides day-to-day leadership in the development and execution of strategic initiatives Read More ↓ at Cadent. Previously, she served as Senior Vice President of Video Infrastructure Software at Cablevision Systems Corporation, where she was responsible for development technology to support video on demand and advanced interactive applications for digital television and broadband. During her 15 years at Cablevision, Stephanie was a pioneer in the deployment of advanced advertising applications, such as telescoping, addressable targeting, and dynamic ad insertion. In 2013, the American Academy of Arts and Sciences awarded her an Emmy for her work on Cablevision's iO Interactive Television and a Technical Emmy for her work on Cablevision's iO Interactive Optimum Digital Cable. Stephanie is a guest lecturer at NYU/Stern Graduate School and serves on the NYU Poly Enterprise Learning Board. Show Less ↑

Jim Tricarico
President, Sales

Jim brings more than three decades of experience in media sales and management to his role at Cadent. Read More ↓ Previously, he spent 12 years at Nickelodeon Networks—most recently as Executive Vice President of Sales and Marketing—leading television ad sales for Nickelodeon, Nick@Nite, Nick Jr., TeenNick, Nicktoons Network, and its video-on-demand offerings. Prior to that, Jim was Chief Revenue Officer at Screenvision. In addition to his extensive career in video, Jim has held senior sales management positions at high-profile print media organizations, including the New York Times, Dow Jones, and Barron’s. Show Less ↑

Michael Bologna
President, addressable

Michael is co-founder of one2one Media, now part of Cadent. With over two decades of television Read More ↓ experience, he has worked with 200+ brands, successfully growing innovation and technology in the TV advertising marketplace. Prior to joining one2one Media, Michael launched MODI Media, GroupM’s Advanced Television business unit, where he specialized in the strategy, implementation, and analysis of advanced video disciplines, including addressable TV, hyper-local TV, interactive TV, and digital distribution. Previously, Michael was Managing Partner, Director of Emerging Communications at GroupM, where he assisted in the development of marketing and advertising applications for GroupM clients across all advanced television platforms. He currently serves on the Interactive Advertising Board and Video Advertising Board. Show Less ↑

Jamie Power
COO, addressable

As co-founder of one2one Media, now part of Cadent, Jamie believes in the power of data to drive Read More ↓ precision audience-targeting across screens and is focused on bringing advanced analytics to the television marketplace. Before starting one2one Media, Jamie was Jamie was a founding member and Managing Partner at MODI Media, GroupM's Advanced Television group. Prior to joining MODI Media, Jamie led the build out of the advertising platform at TouchTunes Interactive Networks, a digital music company. Jamie started her career more than a decade earlier as a strategic planner at GroupM’s MEC, where she worked across multiple fast-paced categories including entertainment, retail, QSR and consumer electronics for clients including LG, Lionsgate and Pizza Hut. In 2017, Broadcast & Cable listed Jamie as a Multichannel News Wonder Woman and as a Digital All-Star. In 2018, she was named Media Executive of the Year by GABBCON and a Top Women in Digital by Cynopsis. Show Less ↑

Paul Alfieri
Chief Marketing Officer

Paul Alfieri oversees marketing strategy for the company’s portfolio of advanced advertising technology Read More ↓ solutions. Prior to joining Cadent, Paul was Senior Vice President of Marketing at Turn—a software platform for audience planning, media execution, and real-time analytics—until its acquisition by Singtel in April 2017. Previously, Paul oversaw corporate marketing, communications, and investor relations at Limelight Networks, a provider of web content acceleration and digital presence management solutions. At Motorola, Inc., he led communications and marketing for the mobile device and cable infrastructure divisions and managed the corporation’s investor relations. He has also held account management roles within the family tree of Interpublic Group agencies and at Garfield Group. Paul serves on the Ad Council’s Board of Directors. Show Less ↑

Eoin Townsend
Chief Product Officer

Eoin joins Cadent with more than 20 years of experience at global technology companies, Read More ↓ including DoubleVerify, DoubleClick, and FloNetwork. Most recently, Eoin was with the multiscreen ad company, Collective, where he led product technology and marketing teams in support of the company’s programmatic advertising offering. Prior to that, Eoin was Chief Strategy Officer at MediaMath, a leader in programmatic marketing technology, where he led product strategy and business development. Show Less ↑

Christopher Poindexter
General Counsel

Chris has served as general counsel for Cadent for nine years. Prior to joining Cadent, he worked Read More ↓ in the Advertising and Media Group at Davis & Gilbert LLP, a law firm serving the marketing communications industry. Previously, Chris was an associate at O’Melveny & Myers, LLP, in the Private Equity and Mergers & Acquisitions practice groups. Show Less ↑

Mark Murata
Chief of People Officer

As Chief of People officer, Mark brings more than 30 years of human resources experience to the Cadent People team, Read More ↓ where he focuses on developing collaborative teams, fostering company culture, and attracting and retaining talent.

Mark has led HR departments domestically and globally at high-growth startups, Fortune 500 companies such as Mastercard and Toyota, as well as Omnicom and Publicis marketing and communications agencies. Most recently, he was EVP, Chief Talent Officer at Omnicom agencies Organic, Atmosphere Proximity, and Sparks & Honey. During his tenure, the attrition rate decreased to single digits.

Previously, Mark was SVP of Talent, Digitas. Prior to that, he was Global Human Resources Director for communications consultancy APCO Worldwide. Show Less ↑


Board of Directors

Nick Troiano

Yoo Jin Kim
Lee Equity Partners

Barry Baker
Senior Advisor
Lee Equity Partners

Rahul “Billy” Nand
Lee Equity Partners

Robert Wright
Senior Advisor
Lee Equity Partners

Michael J. Pohl

Joel Berman
Wavelength Media

Join the Cadent team.