As audience viewing behavior moves across screens, data and technology have created the opportunity for unified reach. The link created by identity graphs lets us see whether a consumer viewed an ad on a digital screen, a TV, or both.
With our vast data ecosystem and advanced targeting capabilities leveraging first-, second- and third-party data, we’re able to align targeting methodologies across all screens (linear, VOD, OTT, and mobile), and deliver at the optimal frequency to drive your target audience to action. This means you can reach high-value, deduplicated audiences whenever and wherever they happen to be watching—even the cord-cutters and cord-nevers.
The days of blindly serving an unknown number of ads to the same audiences are over, along with unnecessary waste, frequency-capping issues, and poor user experiences. Since our platform offers closed-loop reporting on your specific business outcomes, you can truly understand the impact of your campaign—and even optimize future campaigns to maximize ROI.
Addressable TV lets you see exactly which households are exposed to your brand message and who takes action as a result—something no other television environment can claim. Using a test versus control methodology, Cadent illustrates the incremental impact of your campaign against your desired business outcomes—like Return On Ad Spend (ROAS), lift in penetration, share shift, web traffic, foot traffic, and more.
Cadent Platform gives you direct access to a wealth of delivery metrics and studies from trusted third-party research partners, so you can understand exactly how your campaign is performing.