High-index audience optimization.

Nothing communicates your brand better than television advertising. Our indexed TV solution also makes sure your ads are reaching the right people at the right moments. Powered by premium data, Cadent optimizes campaigns across networks, contextual environments, and dayparts, enabling you to engage your best customers and achieve measurable goals.

National audience.
No walled garden.

Cadent has access to more households than any other indexed solution on the market. Now, you can execute your indexed TV campaigns across all networks at scale, orchestrating national campaigns that optimize your audiences without sacrificing reach or consistency.

Integration with premium data sources.

Scale isn’t just about reach. It’s also about leveraging the right types of data that drive campaign performance. Cadent Advanced TV Platform integrates the most comprehensive anonymous targeting data from leading research partners and data vendors, then adds a layer of intelligent ranking. With this, you’ll gain a deeper view into set-top-box data on a second-by-second basis.

You also get access to behavioral, purchase, and demographic data from best-of-breed sources, such as Experian, Acxiom, Epsilon, Equifax, Infogroup, Mastercard, Polk, and more — plus we’re always onboarding new data providers. By blending this detailed audience information with viewing data and your own first-party data — in a privacy-compliant manner — Cadent can create highly specific audience segments, so your campaigns will reach the right people at the right moments on the right devices.

Discover Audience Indexed TV Insights

A Simplified, Unified, TV Industry Will Help Marketers Win
The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.
The Next Chapter of TV Is Just Beginning
Advertisers continue to rely on television as the most powerful vehicle for emotionally resonant storytelling. Sight, sound, and motion connect with audiences as no other medium can.
Navigating the New TV Landscape
Cohesion and organization are possible—we must make the decision to move in this direction as an industry.

Transparency and actionable
insights for future campaigns.

With Cadent, the data goes both ways. Our analytics dashboard provides you with visibility into ongoing performance and verification through Nielsen ratings, MSA postings, and custom reports.