End-to-end integration. Seamless workflow.

Cadent Platform unifies today’s complex ecosystem of data, content, and inventory. Our technology streamlines your processes and equips you with the workflow you need to sell, optimize, and monetize successful advertising campaigns.

Sophisticated tools for content distributors.

Our integrated platform and advanced workflow provide important benefits for content distributors and programmers, increasing advertising revenue and improving viewer experiences across all forms of video and televised content. For example:

Centralized inventory management. You’ll have one point of contact for all distribution platforms, one view of audience segments across platforms, and one consolidated reporting system.

Campaign management tools. Based on a historical database of 8B+ impressions and 3K+ addressable video executions, you’ll ensure campaigns meet client business outcomes.

Audience data repository. Direct integrations with leading data partners—including Experian, NCS, and SHOP.COM—enable you to leverage precise audience data for unmatched segmentation.

Demand-supply forecasting. Maximize monetization of inventory and data, making sure ad loads are in line with affiliate agreements.

Closed-loop analysis. How did campaigns perform? Cadent brings deep insights and analytics to increase the value of advanced TV advertising.

Liberty Global is focused on enabling advertising experiences that improve outcomes for both our content partners and customers. Not only does [Cadent Platform] enable today's national brand advertisers to reach target audiences more effectively, it also enables first-time or more regionally focused businesses to benefit from TV in ways never before possible.

John Paul
Managing Director of Advanced Advertising and Data for Liberty Global

Discover Cadent Platform Insights

Standardized Addressable Reporting Creates Smarter Marketing
It’s time for brands and agencies to take their data strategy into their own hands.
A Simplified, Unified, TV Industry Will Help Marketers Win
The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.
Navigating the New TV Landscape
Cohesion and organization are possible—we must make the decision to move in this direction as an industry.